KFC is contributing to massive deforestation in Indonesia. It uses wood from deforested Indonesian forests home to endangered orangutans and tigers. This wood is transformed into packaging by Asia Pulp and Paper, known for using illegal timber.
Greenpeace launches its campaign by hanging giant tarpaulin banner at KFC's headquarters.
Once again a multinational company is being accused by Greenpeace of contributing to deforestation in this Asian country. In the past the environmental organization has also launched campaigns against Mattel, the creators of Barbie, and Nestle, which manufactures Kit Kat. Both companies have agreed to clean-up their supply chains and drop rainforest destruction.
You can read about the Barbie, It's Over Campaign and the Give Me a Break, Killer Campaign in previous posts. This time, Greenpeace has launched the KFC No Good for Rainforests! Campaign, which is a play on the fast food chain's 'KFC So Good' slogan.
Greenpeace Philippines activists hold flash mob protest in front of KFC in Quezon City
Also, concerned persons worldwide are invited to Join the Revolt against KFC's turning rainforests into rubbish by sending an online message directly to the bosses of KFC. You can read more about the campaign and how you can take action towards saving Indonesia's rainforests through the KFC No Good campaign website.
You can also watch these campaign videos made by Greenpeace: