I'm a Starbucks Coffee addict, and I've been so for years. Ever since they opened a branch at Lee Gardens, I've countless hours studying, reading, and writing there, back when I was in college and even now that I'm working. All this time, I had no idea Starbucks had huge green initiatives.
I knew about their no-smoking policy, even by the tables outdoors. I noticed when they stopped offering tissue together with the sugar and cream (all they give you is one square, and you have to personally request for more). I'm also aware of the small discount they give when you bring your own Starbucks mug or Starbucks tumbler, instead of the regular paper or plastic ones they put coffee in.
It was only when I read a copy of the Starbucks Shared Planet brochure, that I realized they were doing so much more behind the scenes. "You and Starbucks. It's bigger than Coffee." If everything written on their brochure and their Starbucks Shared Planet Website is accurate, then this coffee company might be one of the greenest on the planet.
Starbucks Environmental and Social Goals for 2015
Interestingly, Starbucks plans to complete most of its green goals by the year 2015. These goals include the following:
- Buying 100% responsibly grown (for the environment) and ethically traded (for the farmers) coffee
- Using 100% recyclable or reusable coffee cups
- Having 100% LEED certified company structures
- Being able to contribute at least 1 million service hours worldwide - per year (for all employees worldwide)
Uploaded by Starbucks on Apr 16, 2011
In order to accomplish these goals and more, Starbucks Coffee has partnered with groups like Conservation International, which helps societies protect their local ecosystems, and the Fairtrade Labeling Organizations International, which promotes fairer trading conditions for farmers and workers.
Hopefully, Starbucks will succeed in its environmental and social goals, so they can serve as an example to other multinational companies, on how to do global business sustainably and profitably.